Post by Himu on Dec 3, 2023 10:39:46 GMT
That witnessed the birth of programmatic advertising were able to see a real evolution in the identification of segments, as well as in the distribution of advertising messages on a large scale, or even the creation of ever more personalized and relevant content for consumers. But the fragmentation of media and audiences , as well as the proliferation of devices and different platforms, makes the market increasingly complex .
Indeed today, not only do consumers decide whether or not to make a purchase in a fraction of a second, regardless of where they are, but they also expect brands to suggestions or better yet, anticipate their Country Email List needs. If these companies want to understand consumers' expectations and be able to interact with them at the exact moment they are receptive, they must evolve from programmatic to predictive.
By working on pre-determined segments, brands naturally exclude an audience that could have been affected by their message .Conversely, thanks to Predictive Marketing and Machine Learning, the system is perpetually fed by insights drawn from the behavior of individuals and what I call “ the power of owned data ”. Then, it’s about leveraging these elements to reach new consumers with similar behavior.
Indeed today, not only do consumers decide whether or not to make a purchase in a fraction of a second, regardless of where they are, but they also expect brands to suggestions or better yet, anticipate their Country Email List needs. If these companies want to understand consumers' expectations and be able to interact with them at the exact moment they are receptive, they must evolve from programmatic to predictive.
By working on pre-determined segments, brands naturally exclude an audience that could have been affected by their message .Conversely, thanks to Predictive Marketing and Machine Learning, the system is perpetually fed by insights drawn from the behavior of individuals and what I call “ the power of owned data ”. Then, it’s about leveraging these elements to reach new consumers with similar behavior.