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Post by Himu on Dec 3, 2023 10:36:48 GMT
September 28, 2017 Flipboard Reddit Pinterest WhatsApp E-mail After the surge of programmatic, the advertising sector is experiencing a new major evolution with the arrival of AI which gives a glimpse of what the marketing of tomorrow will be: predictive. An article by David Gosen , GM Platform Solutions and SVP International at Rocket Fuel Digital advertising is evolving rapidly, particularly in the area of programmatic marketing. With the arrival this year of new Buy Bulk SMS Service players such as Accenture Interactive or Clear Channel , and ad tech as the flagship subject of Cannes Lions 2017 , the industry is constantly evolving. Amazon CEO Jeff Bezos describes the impact of artificial intelligence on society as an “ astonishing renaissance ” that will “energize and improve every business, every government organization, every philanthropic activity .” Basically, there is no organization in the world that cannot be improved or made more efficient by machine learning.
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