Post by account_disabled on Dec 3, 2023 7:30:08 GMT
As mentioned, referrals or recommendations are an excellent way to generate leads indirectly, as reputation can have a lot of influence within a specific industry.
To generate lead in this way it is essential to build relationships and develop formal and informal partnerships with upstream service providers, other agencies (that are not direct competitors) and niche partners.
Webinars
Hosting your own webinar is an excellent way to build your Country Email List authority and credibility and establish your agency as a thought leader. This is a great way to collect leads, as the webinar invitation can be used as a lead magnet and can be a great opportunity to build relationships with key figures in your industry by inviting them as guests.
In fact, according to DemandGen, webinars are now the preferred content format (along with eBooks) of B2B executives, particularly in the early and middle stages of the funnel.
Else's webinar, such as an industry body or media outlet. In fact, webinar participants will already be interested in the topics you are covering, which makes them excellent potential customers for your agency. You will likely be given the opportunity at the end of the webinar to advertise your website and social accounts, allowing you to continue the conversation elsewhere with interested people.
Video marketing
Video marketing has become increasingly important in recent years; according to a 2021 survey by video marketing agency Wyzowl, 86% of businesses now use it as a marketing tool, up from just 61% in 2016.
Interestingly, 84% of these companies also say that video has helped them generate leads, which would suggest that it is an effective strategy for this purpose. Therefore, if you haven't already done so, you should consider creating a YouTube channel for your marketing agency.
However, you shouldn't post videos just for the sake of it. Make sure the clips you create evoke emotion and speak directly to the problems of your target customers.
To generate lead in this way it is essential to build relationships and develop formal and informal partnerships with upstream service providers, other agencies (that are not direct competitors) and niche partners.
Webinars
Hosting your own webinar is an excellent way to build your Country Email List authority and credibility and establish your agency as a thought leader. This is a great way to collect leads, as the webinar invitation can be used as a lead magnet and can be a great opportunity to build relationships with key figures in your industry by inviting them as guests.
In fact, according to DemandGen, webinars are now the preferred content format (along with eBooks) of B2B executives, particularly in the early and middle stages of the funnel.
Else's webinar, such as an industry body or media outlet. In fact, webinar participants will already be interested in the topics you are covering, which makes them excellent potential customers for your agency. You will likely be given the opportunity at the end of the webinar to advertise your website and social accounts, allowing you to continue the conversation elsewhere with interested people.
Video marketing
Video marketing has become increasingly important in recent years; according to a 2021 survey by video marketing agency Wyzowl, 86% of businesses now use it as a marketing tool, up from just 61% in 2016.
Interestingly, 84% of these companies also say that video has helped them generate leads, which would suggest that it is an effective strategy for this purpose. Therefore, if you haven't already done so, you should consider creating a YouTube channel for your marketing agency.
However, you shouldn't post videos just for the sake of it. Make sure the clips you create evoke emotion and speak directly to the problems of your target customers.