Post by account_disabled on Nov 23, 2023 9:22:51 GMT
Before signing any contract, ensure that your company retains ownership in the infrastructure, strategies, and assets so that migrating away from the provider is both expected and a seamless experience. As you embark on this journey, remember that the digital marketing landscape is dynamic, and your success hinges on your ability to adapt to changes, leverage diverse expertise, and efficiently utilize resources. Choosing the right partner is key, as they will play a pivotal role in helping you build a solid marketing foundation and achieve your long-term marketing objectives. Use Case: Local Roofing Contractor A local roofing company faced the challenge of establishing a robust online presence and driving leads in a highly competitive market.
They initially hired a marketing employee with a $65,000 salary who had some experience working in the industry. Because they lacked expertise in some mediums and channels, they also had to outsource several tasks, resulting in an additional $50,000 in subcontracting fees. Additionally, they spent Phone Number List approximately $5,000 on hosting and licensing SaaS solutions. That’s an annual $120,000 investment (excluding print and advertising expenses). The results were abysmal. The employee eventually left the company with both the leadership and the employee frustrated. This situation prompted the roofing company to seek a more efficient and effective marketing solution.
To execute a local marketing strategy, the roofing company knew they had an extensive list of marketing needs, including: Map Pack Visibility: To appear prominently in local search results. Optimized Website: For organic search ranking, domain authority, and conversions. Specialized Content: A content library that provided illustrations, drone footage, and other imagery and articles targeting regional prospects. Review Management: Integrated and automated campaigns to solicit, manage, and publish customer reviews. Local Advertising: To compete effectively in a highly competitive market. Direct Marketing: Via door hangers, signage, and direct mail to homeowners. Public Relations Outreach: To engage with local media and build the company’s credibility and awareness regionally. Social Media Presence: Across all relevant channels. Urgent Campaigns: To respond swiftly to storm damage events.
They initially hired a marketing employee with a $65,000 salary who had some experience working in the industry. Because they lacked expertise in some mediums and channels, they also had to outsource several tasks, resulting in an additional $50,000 in subcontracting fees. Additionally, they spent Phone Number List approximately $5,000 on hosting and licensing SaaS solutions. That’s an annual $120,000 investment (excluding print and advertising expenses). The results were abysmal. The employee eventually left the company with both the leadership and the employee frustrated. This situation prompted the roofing company to seek a more efficient and effective marketing solution.
To execute a local marketing strategy, the roofing company knew they had an extensive list of marketing needs, including: Map Pack Visibility: To appear prominently in local search results. Optimized Website: For organic search ranking, domain authority, and conversions. Specialized Content: A content library that provided illustrations, drone footage, and other imagery and articles targeting regional prospects. Review Management: Integrated and automated campaigns to solicit, manage, and publish customer reviews. Local Advertising: To compete effectively in a highly competitive market. Direct Marketing: Via door hangers, signage, and direct mail to homeowners. Public Relations Outreach: To engage with local media and build the company’s credibility and awareness regionally. Social Media Presence: Across all relevant channels. Urgent Campaigns: To respond swiftly to storm damage events.